A few weeks ago, I asked how you engage with your audience. No matter what marketing strategy you use – social media, email, direct mail, or others – it is important you are using cohesive messaging and being consistent. It’s also important to have ways to measure what you’re doing. Do you know how effective your marketing is? Here are a couple of factors you could use to measure your marketing effectiveness:
- Customer retention, loyalty, and satisfaction
- Qualified leads generated
- Revenue generated
- Word-of-mouth and referral rates
It takes a while to build up the momentum of being consistent and see results, but when done correctly, marketing is helpful for your business.
How do you measure your marketing effectiveness?